Brand Origin
Founded in 2015, headquartered in Shanghai, TU is focused on women's clothing design, development, production and sales.TU participated in Shanghai Spring and Summer Fashion Week every year since 2018.At present, in addition to six stores in Shanghai. TU has so far entered many buyer collection stores in first and second tier cities.
The beauty of life is not only the pursuit of professional career, but also the infiltration of emotion and the persistence of aesthetics.
In modern society, women are given enough space and freedom to show their uniqueness and beauty. The original intention of TU is to combine women's self-confidence with simplicity and elegance through brand style to explore the "beauty" of every woman's personality. TU breaks the boundaries between work and life, shows the soft and inclusive female power, passes inspiration temperature by needles and apply the design aesthetics and materials to each other, showing the natural and elegant female characteristics in details.
Firmly, independently towards the goal, to achieve women's gorgeous self-advancement.
Brand Core Proposition
Simple outline, advanced color matching, delicate texture, clean and clear modernism minimalist style; It is not necessary to highlight any objectified female posture to please others. It is neither radical nor compromising. Simple, bold and confident are the core concepts of TU.
Design Concept
TU insists on choosing natural fabrics and draping design to combine the aesthetic of simplicity, brightness and geometry with fashion. Reduce complexity and simplify, pay attention to the embellishment of clothes on the figure, explore the essence of beauty, to create a sense of design and practical fashion; Under the premise of returning to comfort, the contrast between hardness and softness is realized through the collision of fabric and craft. TU conveys a philosophy of not blindly following the trend, being loyal to oneself, enjoying the truth, and being calm and elegant in life.
Haute Douture & Life-long Maintenance
According to the special requirements or special body type to provide tailoring services.
Different types, different fabrics of a variety of options customized services.
All VIPs enjoy the life-long maintenance service within the modified scope.
